Route Accounting Solutions

Rutherford & Associates Welcomes Vice President of Sales and Marketing, Erich Colberg

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June 1, 2020– Rutherford & Associates is the creator of eoStar, a comprehensive ERP route accounting software for global modern beverage distribution organizations, announced today that Erich Colberg has joined the executive team as the new Vice President of Sales and Marketing.

Erich is a top-performing enterprise sales leader and an award-winning senior executive with over 20 years of leadership experience in the enterprise software solutions space. His depth of industry knowledge and his proven ability to build high-performance teams will be a key in accelerating the company’s growth, structure, and direction in both operating and strategic matters.  Prior to joining R&A, Erich gained expertise growing and leading high-performance sales teams at Infor, Linkfresh, IndustryBuilt, Intuit, and was the co-founder of JetStar Courier Transportation & Logistics

Responsible for leading and managing the organization’s sales and marketing initiatives, Erich will oversee sales business process and funnel management as a core discipline of the organization. He will be the Sales and Marketing champion to build awareness and rally the company around client focused initiatives to drive sales and position the company as a leader in the beverage RAS and WMS markets.

“Erich brings a high-level of energy and enthusiasm to the organization, with a proven record of building strong, profitable client relationships. His entrepreneurial background and expertise as a top individual contributor and sales leader is an outstanding addition to our executive team. This is an exciting time for us. It’s my expectation that Erich will make significant contributions to our company and to all those that work with him,” said Jim Clishem, Chief Executive Officer.

Route Accounting Solutions

Increase Efficiency with eoMarket

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The distribution industry is changing on many levels, and chief among them is a shift in customer expectations. With the rise of online shopping trends, customers have come to expect comprehensive and simple ordering platforms in all areas of their lives. To aid your distribution business in meeting this expectation, Rutherford & Associates is proud to offer eoMarket: our B2B e-commerce solution that makes online ordering easy for your customers. Available on all devices with its responsive design, eoMarket gives your sellers and their customers the freedom to streamline their ordering processes.

eoMarket’s features offer a multitude of benefits to your business. This cloud-based solution is available anywhere you or your customers need it, and it’s designed to be seamless and easy to use on all platforms. eoMarket utilizes a familiar user-friendly design to create a smooth, hassle-free ordering experience for your customers. Your organization can even customize your eoMarket portal to provide a fluid brand experience to your customers. Best of all, eoMarket sites are deployed by the eoStar team, saving you time and trouble.

Perhaps the greatest boon of eoMarket is its efficiency. By placing ordering power into your customers’ hands, your salespeople will be freed up from the hassle of manually taking and entering customer orders. Instead, they will be able to use eoMarket’s insights and reporting tools to guide customers in their purchasing decisions by recommending top selling products, generating more revenue for both your business and your customer.

If your organization is interested in discovering what eoMarket can do for you, contact sales@eostar.com or call 800-270-7558 today.