Brand Builder

Put the power of your brands in the hands of your sales force and in front of your consumers. Brand Builder is VIP’s digital product catalog that helps to tell the stories of your brands, to suggest similar brands, and to educate your retailers and consumers. Brand Builder is fully integrated in the Sales app, can be accessed from any web browser, and can be added to your website to allow consumers to browse through your portfolio.
Product attributes such as ABV, IBU, description, availability, and more are just a tap away. But that’s not all – Brand Builder displays images of the brand, recommends similar products, suggests food pairings, and highlights the RateBeer score (when it’s above a threshold score that you set). Another tap and you’re taken to the third-party reviews on the RateBeer website. And best of all, you don’t have to do anything to maintain it.